It seemed like such an obvious flaw from the beginning; VOD ads get stale very quickly, hence advertisers are not seeing their ad dollars well spent. Bet cable providers are slowly figuring it out. Although it seems a little obvious and slightly delayed, the more VOD cable offers, the less people will DVR and fast forward. And, with new dynamic ads, the ads can stay more current and relevant. Or they could just do the Seinfeld model and change the VOD episodes everyday.