Slowly Figuring Out VOD
It seemed like such an obvious flaw from the beginning; VOD ads get stale very quickly, hence advertisers are not seeing their ad dollars well spent. Bet cable providers are slowly figuring it out. Although it seems a little obvious and slightly delayed, the more VOD cable offers, the less people will DVR and fast forward. And, with new dynamic ads, the ads can stay more current and relevant. Or they could just do the Seinfeld model and change the VOD episodes everyday.
(via thisalana)
CAPTCHA’s - the way forward in advertising?
by Rory O.
Browsing on the internet can become pretty frustrating when you have to repeatedly type in a bunch of random words or numbers just to prove that we are human. Although, digital advertisers are using them to their advantage. Dr Pepper have recently tried this form of advertising out, which requires internet users to type in “There’s nothing like a Pepper” before they can continue browsing. Pretty cool huh?!





